Marketing Your Medical Practice

July 26, 2015

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The incomes of many medical practices will be impacted as the health-care industry continues to go through further changes and new payment patterns begin to evolve. The result could be a stagnation or decline in the revenue streams of some practice units. Therefore, maintaining and growing revenues will most assuredly become a priority for many medical offices.

How a physician practice markets itself will depend upon whether it is a primary care or referral-based practice. Regardless of the specialty of the practice, some marketing efforts are common to all medical practices.


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