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Dec 19

Aetna CEO Discusses Consumer-Directed Insurance

To be more than a transfer of risk from employer to employee, high-deductible "consumer-directed" health plans must be augmented by efforts to provide consumers with more information, Aetna chief executive officer Jack Rowe says in an interview. Rowe highlights one of his company’s efforts to provide this information: a Cincinnati-area pilot project in which Aetna is listing the rates primary care physicians charge for particular office procedures. Rowe’s wide-ranging discussion with economist James C. Robinson University of California, Berkeley, was published December 13 on Health Affairs‘ Web site.

http://content.healthaffairs.org/cgi/content/abstract/hlthaff.w5.583v1

About Reed Tinsley, CPA

As a top advisor to physicians, I help increase practice profits by delivering hands-on, expert medical accounting/tax support, practice counsel, and revenue-building strategies. Read more →