Aetna CEO Discusses Consumer-Directed Insurance

Written by Reed Tinsley, CPA | December 19, 2005

 

To be more than a transfer of risk from employer to employee, high-deductible "consumer-directed" health plans must be augmented by efforts to provide consumers with more information, Aetna chief executive officer Jack Rowe says in an interview. Rowe highlights one of his company's efforts to provide this information: a Cincinnati-area pilot project in which Aetna is listing the rates primary care physicians charge for particular office procedures. Rowe's wide-ranging discussion with economist James C. Robinson University of California, Berkeley, was published December 13 on Health Affairs' Web site.

http://content.healthaffairs.org/cgi/content/abstract/hlthaff.w5.583v1

About the Author

Reed Tinsley CPA

This article is written by Reed Tinsley, a Houston, TX-based CPA with over 30 years of experience advising physicians and medical practices across Texas and the United States. Reed holds certifications as a Certified Valuation Analyst (CVA), Certified Healthcare Business Consultant (CHBC), and Certified Financial Planner (CFP), specializing exclusively in the healthcare sector. He is a published author, nationally recognized speaker, and trusted advisor to physicians on accounting & tax, practice management, and financial planning. Schedule a Free Consultation.

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