Join HealthLeaders Media for
Physician Practice Marketing: Strategies to boost your bottom line
A LIVE audioconference Wednesday, July 18, 2007 1 – 2 p.m. Eastern
Attract new business without breaking the bank. With reimbursement on the decline and costs on the rise, promoting your practice is now critical to bringing in new business. There was a time when physician practice marketing was considered unprofessional and almost unethical. But that culture has changed.
Without a trained marketing professional on staff, many practice leaders are unsure how to invest in a marketing strategy and may hesitate to outsource the job to a professional marketing agency or consultant.
Join HealthLeaders Media for Physician Practice Marketing: Strategies to boost your bottom line, a live audioconference devoted to helping physician practices make the most of their marketing budgets. This 60-minute program will offer proven, cost-effective strategies and solutions that practices can implement on their own and without previous marketing experience. From word-of-mouth campaigns to branding efforts, speakers will provide examples of marketing techniques that can directly contribute to your bottom line.
LEARNING OBJECTIVES At the end of this program, you and your colleagues will be able to:
- Evaluate and prioritize marketing opportunities
- Design and implement a cost-effective marketing strategy
- Measure results of marketing efforts and make effective adjustments
I. Developing a marketing plan
a. Marketing ethically
b. Conducting a market analysis
c. Setting a marketing budget
II. Cost-effective marketing strategies
a. Internal marketing
§ Educating existing patients
§ Word-of-mouth marketing
b. External marketing
§ Traditional advertising media
c. Professional referral marketing
§ Building relationships with referring physicians
d. Branding your practice
III. Implementing the marketing plan
a. Critical issues to be aware of when executing a marketing strategy
b. Communicating with doctors to receive support
IV. Live Q&A session
Have questions? I’m here to help.