If you build stretch goals into your budget, base them on something realistic. When you budget new revenue, make sure there’s an achievable source, such as:
- adding new services
- opening a satellite office
- hiring a new provider
Don’t budget a 20% revenue increase for next year if you’re basically planning to do the same saving tactics you’re doing this year. That’s not planning for growth, it’s wishing for it.
The same idea applies to expenses. There’s no sense in budgeting a 5% reduction in expenses without a clear, viable plan for achieving the objective.