Add a field on patient forms that asks, "How would you like to be addressed by our staff?" More than simply demonstrating political correctness, that single action shows that you care about your patients' feelings.
Some studies estimate that at least 40% of your patients seek "alternative" healthcare or self-medicate with "natural" dietary supplements. Make sure your form asks about medications, other physicians (specifically including other practitioners), and over-the-counter products.
Remember, too, that today's patients are more "connected" than ever. Include space on your form for cellphone numbers, fax numbers, pagers, and e-mail addresses. Some practices take an identification photo of patients at registration to help physicians and staff associate faces with names. Consider using a digital camera or a scanner to include the picture in computerized charts, too.