It’s no secret that people are going to the Internet when searching for a new healthcare provider; are you showing up (in the right ways) when they query in your region? A search can lead people to social media pages and review sites that have ratings and comments from past and present patients.
It’s important to be aware of these and try to maintain a positive reputation to help you attract new patients and grow your practice, while a poor rating can easily cause potential patients to look elsewhere. Encourage current patients to leave online reviews of their experiences. Also, scour existing reviews and address anything negative right away while expressing appreciation for the positive reviews.
Do you know what your online reputation looks like? If not, better check it out now.