Medical Practice Management
Feb 21

“It’s the front desk. How hard can it be?”

Far too often we hear comments from physicians like “It’s the front desk.  How hard can it be?” or “All the they do is check patients in/out and answer the phone.”.  When we hear comments like this we just shake our heads in wonder.  If this is the attitude taken during the hiring process for the front desk then a practice is setting itself up for failure.

As we all know the front desk is an entry level position.  With that said not just anyone can handle this position.  When interviewing someone for a front desk position there are several questions that need to be need to be answered.  A few questions are: 

* Can they multi-task?  Ask them to provide examples from previous work  experience. 

* Do they have good phone communication skills? When you call to set up an interview take note of how they communicate. 

* Do they have good face-to-face communication skills? Get a basic idea just by how they communicate during the interview. 

*Any experience handling money? (ie, experience balancing a drawer, collecting co-pays, giving change, etc). -provide a math test as part of the interview process.

The front desk staff are the people that often have the most interaction with a physician’s patients.  This interaction is going to have a major impact on patient satisfaction.  They are the people that patients are basing their first impression of an office. A front desk staff’s actions can have a direct affect on the A/R of a practice too.  If the staff does not have the personality to collect money that is due from a patient or is not able to work well with the billing department, then this is can cause issues with a practice’s revenue flow.  This is why great communication skills are a must.

Just remember the front desk represents a practice.  They have the most interaction with patients and other employees.  If there is a weakness with the front desk it affects everyone associated with the practice.  More importantly, the front desk has an impact, good or bad, on every practice’s A/R.

 

About Reed Tinsley, CPA

As a top advisor to physicians, I help increase practice profits by delivering hands-on, expert medical accounting/tax support, practice counsel, and revenue-building strategies. Read more →