Don’t measure staff performance against a single financial indicator

Written by Reed Tinsley | January 27, 2016

Setting performance expectations for staff and measuring their performance over time is an important element of managing your team.  As a leader, you must remember that you get what you ask for from your team.

If the single financial indicator is cash collections and your team is pushing towards an aggressive cash collection goal month after month, they likely will change their behavior to increase cash regardless of how they go about doing it.  Usually, this creates patient satisfaction issues on the telephone and at the front desk, and complaints about the billing team.

If the single financial indicator is the net collection rate (defined as collections/charges-contractual adjustments), then the medical group is at risk for declining cash collections over time.  How?  The fastest way to improve the net collection rate is to write off collectable balances.  The easiest way for a staff member to do that without drawing attention is by writing off balances as a contractual allowance – at least until the group starts auditing some of the payment posting.

Medical groups need to include more than one financial indicator in their staff’s performance expectations.  At a minimum, I would include:

a) cash collections

b) patient satisfaction survey scores

c) net collection rate

d) claim denial rate – this will ensure that things are done right the first time

About the Author

Reed Tinsley CPA

This article is written by Reed Tinsley, a Houston, TX-based CPA with over 30 years of experience advising physicians and medical practices across Texas and the United States. Reed holds certifications as a Certified Valuation Analyst (CVA), Certified Healthcare Business Consultant (CHBC), and Certified Financial Planner (CFP), specializing exclusively in the healthcare sector. He is a published author, nationally recognized speaker, and trusted advisor to physicians on accounting & tax, practice management, and financial planning. Schedule a Free Consultation.

Have questions? I’m here to help.